Media in transition: from airwaves to algorithms across generations
The 9th International SEARCH Conference invites research submissions exploring the shift from linear broadcasting to data-driven, algorithmic media. We welcome diverse perspectives on how these transitions impact communication, culture, and society across generations.
More info on Subthemes:
1. AUDIENCE & MEDIA PLATFORMS
- Journalism (news consumption, citizen journalism)
- Broadcasting (audience engagement, live interaction)
- Social & Digital Media
- Advertising (consumer behaviors, influencers)
- Public Relations (public engagement, reputation)
2. Media Power & Economics
- Journalism (media ownership, press freedom)
- Broadcasting (regulation, public vs commercial media)
- Film & Music Industries (distribution, streaming)
- Advertising (platform economics, monetisation)
- Media Policy & Political Economy
3. Storytelling Across Media
- Film (narrative, genre, transmedia)
- Broadcasting / Television (formats, documentaries)
- Music (music videos, sound narratives)
- Journalism (feature & multimedia storytelling)
- Advertising & Public Relations (brand storytelling)
4. Technology & Media Futures
- Broadcasting (streaming, AI production)
- Film & Music (virtual production, AI content)
- Journalism (data journalism, automation)
- Advertising & PR (AI targeting, analytics)
- Immersive & Emerging Media (VR, AR, Metaverse)
5. Media, Culture, Society
- Journalism (ethics, representation, global news)
- Broadcasting (national identity, public discourse)
- Film & Music (popular culture, diversity)
- Advertising & PR (culture, social responsibility)
- Media & Cultural Studies
6. Industry & Creative Practice
- Broadcasting Production
- Film & Music Production
- Journalism Practice
- Advertising Campaigns
- Public Relations Strategy
- Practice-Based & Applied Research