SEARCH Distinguished Speaker Series 2026
Sessions will be conducted online, and access links will be shared with all participants via email invitation.
2th October 2026

Assoc. prof.
Dr. Suffian Hadi Ayub
Programme Coordinator (Advertising) faculty of Communication and Media Studies, Universiti Teknologi MARA
DECODING THE DIGITAL PSYCHOLOGY OF WHAT MAKES US CLICK IN THE AGE OF AI

Syed Iylia Hariz Al- Qadri Syed Izman
BERNAMA Sabah Biro Journalist
Challenges of Journalism in the Digital Age of AI: Reflections from the Newsroom Frontlines

Mr. Saiful Aziman Mazlan
Head of External Content
Funding Sub-Unit, RTM
Storytelling of AI Through Broadcasting and Its Usage.

Dr. Irfan Hameed
Listed Among the World’s Top 2% Scientists (Stanford–Elsevier Ranking, 2025)
School of Media and Communication
Taylor’s University
Anchoring the Hook: Crafting and Analysing High-Impact Research Introductions

Dr. Nurzihan Hassim
Senior Lecturer
Centre for Research in Media and Communication
Faculty of Social Sciences and Humanities
Exploring Lived Experiences: Reflections and Lessons from Qualitative Research

Dr. Mohamad Noor Salehuddin Sharipudin
Programme Coordinator
Master in Corporate Communication
Fakulti Bahasa Moden dan Komunikasi
Universiti Putra Malaysia
Advancing Research in Digital Media, Marketing, and Strategic Communication Through Action Research

Mr. Boon Seong Lim
Chief,Global, Government &
Public Affairs Air Asia Group
Marketing Beyond Advertising: Building Brands That Matter in the Digital Age

DAY 1 – 19th October 2026 (Monday)
KEYNOTE | day 1
Discourse, Evolution of Time, Media

Prof Dr. Cherian George
Hong Kong Baptist University
INDUSTRY SPEAKER | day 1
From Virality to Intelligence: AI’s Role in Media Disruption and Education

IR. TS. AHMAD SHAFIQ
MIRZA BIN MANSOR
ASSISTANCE DIRECTOR (ENGINEERING)
NEWS & CURRENT AFFAIR, RTM
INDUSTRY SPEAKER | DAY 1
From Virality to Intelligence: AI’s Role in Media Disruption and Education

PROF. Dr. DARREN BAGNALL
Pro Vice-Chancellor (Academic),
Taylor’s University
INDUSTRY SPEAKER | DAY 1
From Virality to Intelligence: AI’s Role in Media Disruption and Education

Prof Dr. Adrian Lee
Head of School, School of Media and Communication,
Taylor,s University
Prof Dr. Adrian Lee
Head of School, School of Media and Communication, Taylor’s University
INDUSTRY SPEAKER | DAY 1
From Virality to Intelligence: AI’s Role in Media Disruption and Education

Eneng Faridah Iskandar
Deputy Managing Director, MCMC
DAY 2 – 20th October 2026 (TUESDAY)
INDUSTRY SPEAKER | DAY 2
Public Relations in the Age of Algorithms: Managing Stakeholder Relationships Across Generations

Associate Professor
Dr. Katharina Wolf
Curtin University, Perth
Prof Dr. Adrian Lee
Head of School, School of Media and Communication, Taylor’s University
INDUSTRY SPEAKER | DAY 2
TikTok’s #ThinkTwice
Digital Literacy Initiative
in Malaysia

Jeremy NG
Malaysia Communications Lead at TikTok