Parallel Schedule
DAY 01 | MONDAY 19th OCTOBER 2026
SESSION 1:
Audiences and Media Platforms
(Subtheme 1)
MODERATOR: PROF DATO’ DR. NORAIEN MANSOR
VENUE: ROOM 1 (LT 3)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1100 | Wen Huang, Ng See Kee, Steven K C Poh | Predictors of Political Knowledge Acquisition Among University Students in China: The Mediating Role of Flow Experience on Douyin |
| 1115 | Li Yuanyuan, Adamu Abbas Adamu, Adrian Lee Yuen Beng, Normaliza Abd Rahim | A Typology of Multimodal Communication in Chinese-style TikTok Videos |
| 1130 | Dr. Maha e Darakshan | Impact of Instagram on Fashion Adoption and Purchase Intention of Gen-Z with Special Regard to Cultivation Theory |
| 1145 | Hu Xiaoya, Sarah Low May Poh | Factors Influencing Gen Z ’s Purchase Intention in Livestreaming Commerce: A Study of Taylor ’s University Douyin Users |
| 1200 | Intan Soliha Ibrahim, Lorita Angeline, Assis Kamu, Syahruddin Awang Ahmad, Asmady Idris, Juliana Abdul Wahab, Azhar Abdul Latif, Mohd Jannatul Firdaus | Assessing Digital Readiness for 5G and OTT Radio Adoption in Sabah, Malaysia: Digital Literacy, Awareness and Audience Listening Behaviour. |
| 1215 | Q&A |
MODERATOR: AP. DR. MASILA HAMZAH
VENUE: ROOM 2 (LT 4)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1100 | Song Tao, Muhammad Zaiamri Zainal Abidin | When User Acceptance Is Not Fully Autonomous: Platform Affordances and the Limits of UTAUT in Explaining Word-of-Mouth on Douyin |
| 1115 | Sylvia Huey Wen Tan, Dr Muhammad Zaiamri Bin Zainal Abidin, Associate Professor Dr. Tan Wei Kian | Stakeholder-Informed Strategic Communication for Rural Place Branding: Narrative Framing And Formative Audience Interpretation in Kukup Village, Malaysia |
| 1130 | Stephanie Ann Victor, Muhamad Shamsul Ibrahim, Fadli Bin Abdullah, Sarina Yusuf | Seeking Help in the Digital Era: Development of Help-Seeking Behaviour Instrument |
| 1145 | Farah Mursyieda Mohammad Fuad, Murni Wan Mohd Nor, Mohd Sabri Md Nor, Zatul Himmah binti Adnan | Gendered Hate Speech on Social Media And Its Impacts on Victims’ Participation in Political Discourse |
| 1200 | Wu Tong, Noraien Mansor, Nur Haniz Mohd Nor | Most-Liked Automobile Content on TikTok: A Content Analysis of Video Types and Creation Patterns |
| 1215 | Q&A |
MODERATOR: AP. DR. CHANG PENG KEE
VENUE: ROOM 3 (LT 6)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1100 | Kaflina Kamalul Ariffin | Staying Connected: Unveiling Digital Literacy through Everyday WhatsApp Practices among Older Adults in Malaysia |
| 1115 | Zuoqing Cui, Nurul Wahidah Mahmud Zuhudi, Normaliza Abd. Rahim, Azian Muhamad Adzmi | When Value Overrides Autonomy: A Dual-Process Asymmetry Model of User Engagement in Gamified Digital Environments |
| 1130 | Mohd Nasrul Faiz Abu Azal, Abdul Latiff Ahmad, Hasrul Hashim | Beyond monetisation: Creator perspectives on virtual gifting in TikTok LIVE among Malaysian creators |
| 1145 | Azzahra Salsabilla, Al- Afifi Elfa Rachmadini, Khairunnisa Damar Prihatiani, Nabila Ayuneysa Putri Wibowo, Salsabila Mierszan Fairuzsalwa | Digital Hoarding Behavior in the Phenomenon of Cart Abandonment in E-Commerce Shopping Carts |
| 1200 | Judika Margaretha, Hendriyani | Synthetic Visuals and Fragile Trust? Instagram Audience Perceptions of Generative AI Visual Content by the Indonesian Ministry of Trade |
| 1215 | Q&A |
MODERATOR: AP. DR. TAN KIM HUA
VENUE: ROOM 4 (LT 27)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1100 | Nabila Mulla, Vaishali Kapoor | Emotional Responses to Violent OTT Content: An Empirically Informed Perspective on Selective Disengagement in Digital Media Environments |
| 1115 | Ong Ai Ling, Chen Liwei | Beyond the Beat: Modeling Gen Z Subscription Behavior on Apple Music in Malaysia |
| 1130 | Zhang Hongchen, Moniza Waheed, Tham Jen Sern, Wan Chen | Family Health Rumours Vs Official Health Communication: How University Students Make Sense of Health Information |
| 1145 | Suffian Hadi Ayub, Mohamad-Noor Salehhuddin Sharipudin, Sinta Swastikawara, Trie Damayanti, Mohd Fadly Khamis | Exploring The Roles in The Negotiations of Pragmatic Dualities Between Ancestral Heritage and Medical Authority Among Indonesian Generation Z |
| 1200 | Wan Chen, Moniza Waheed, Jen-Sern Tham, Mohd Roslan Bin Rosnon, Zhong HongChen | Exploring the role of social norms in shaping university students’ eating habits in Malaysia |
| 1215 | Q&A |
MODERATOR: DR. IRFAN HAMEED
VENUE: ROOM 5 (LT 28)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1100 | Noratikah Mohamad Ashari, Dayang Aizza Maisha Abang Ahmad, Shafina Tantiana Zulkipli | Beyond Reactive Communication: A Futures-Informed Framework for Strategic Communication Under Institutional Uncertainty |
| 1115 | Theresia Diyah Wulandari, Leonard Brahmandika | Suicide Story Across Online Media: Discursive Patterns and the Risk of Copycat Suicide Among Indonesian Adolescents |
| 1130 | Vladimir B. Villejo | Communicative Flexing on TikTok: Platform Affordances, Identity Construction, and Reputational Labor in Philippine Digital Culture |
| 1145 | Nurzihan Hassim, Abdul Latiff Ahmad, Sabariah Mohamed Salleh, Hasrul Hashim, Ammar Redza Ahmad Rizal | Beyond Screen Time: Bridging the Different “Risk Worlds” of Digital Safety for Teenage Girls in Malaysia |
| 1200 | ||
| 1215 | Q&A |
SESSION 2:
Technology and Media Futures
(Subtheme 4)
MODERATOR: DR. SARAH LOW
VENUE: ROOM 1 (LT 3)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1530 | Mohammad Sudirman Mohd Tahir | Exploring Competency Domains and Indicators for Journalists in AI-Driven News Ecosystems |
| 1545 | Abdolreza Alami, Mohamad Razeef Shah Mohmad Rafik, Norzaful Anuwar, Ida Shaheera Azhar | From airwaves to algorithms: AI-generated animation, viral satire, and Iran’s narrative warfare strategy in the 2026 digital battlespace |
| 1600 | Foong Sow Kit | Negotiating Authenticity and Authorship of K-pop AI Covers on YouTube |
| 1615 | Xu Xiao, Xiao Yu, Irfan Hameed | AI-Mediated Credibility Work: Reconsidering Journalistic Authority in the Age of Artificial Intelligence |
| 1630 | Leong Wai Kit | AI-Generated Voices in Animation: Charting the Future of Cross-Cultural Media from Airwaves to Algorithms |
| 1645 | Q&A |
MODERATOR: DR. AZRAIN ARIFIN
VENUE: ROOM 2 (LT 4)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1530 | Cadence Szi Chen Sia, Seong Hui Yu | Does AI literacy spill over? Generative AI use patterns and adolescents’ trust from human-edited to algorithmically curated media |
| 1545 | Nur Syafiqah Ambran, Wan Hartini binti Wan Zainodin, Mohd Firdauz Mohd Fathir, Hamimda Agil | Beyond Algorithmic Accuracy: A Systematic Literature Review of AI Content Moderation and User Experience on TikTok |
| 1600 | Fitri Norhabiba, Handy Febri Satoto | AI Chatbot vs. Human Agent: A Comparative Study of Perceived Social Presence in Digital Customer Service |
| 1615 | Mohamad-Noor Salehhuddin Sharipudin, Nurlyana Shahira Abdullah, Karisma Sri Rahayu, Suffian Hadi Ayub, Tak Jie Chan | Augmented Reality as A Strategic Communication Medium: Driving Gen Z Brand Attitudes and Purchase Intentions in Sponsorship |
| 1630 | Xi Qingyun, Noraien Mansor, Nur Haniz Mohd Nor | The Impact of AI Technology on User Experience in Films |
| 1645 | Q&A |
MODERATOR: DR. ALIZA SHAH
VENUE: ROOM 3 (LT 6)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1530 | Mohamad Najiy Muhammad Jefri, Abdul Latiff Ahmad | Strategic Communication and the Mediated Construction of Celebrity Identity: A Comparative Review of Malaysia and Indonesia |
| 1545 | Nurun Najah Tarmidzi, Wan Norbani Wan Noordin | How Spokesperson Communication Failures Shape Online Public Discourse and Affect Organisational Reputation: A Case Study of Prasarana’s Crisis Management |
| 1600 | Muhammad Nur Fitri Razak, Ng Jodie | Thai Celebrity Endorsement and Luxury Brand Reputation in Malaysia: The Mediating Role of Brand Identity |
| 1615 | Khaled Waleed Khamis Ba Tais, Ba Tis Abdullah Waleed Khamis, Abdulqader Gaafar Mohammed Alsaggaf, Abdullah Nashwan Saeed Sharaf, Al-Gunaid Ashraf Fuad Mohammed Saeed, Husna Sarirah Husin | Algorithmic Translation at the Edge: SignBridge as a Generative Media Conduit for the Arabic Deaf and Hard-of-Hearing Community |
| 1630 | Nikmah Suryandari, Farida Nurul Rahmawati, Yuliana Rakhmawati | Communicating Heritage Mindfully: Self-Connectedness in Tourist Experiences at Sumenep Palace, Madura |
| 1645 | Q&A |
MODERATOR: DR EZWAN MOKHTAR
VENUE: ROOM 4 (LT 27)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1530 | Midhat Nadeem | Extending The Theory of Users Experience in AR/VR Enabled Tourism Apps: The Moderating Role of Sense of Immersion |
| 1545 | Encep Dulwahab | Between Disruption and Adaptation: The Resilience of Journalists in Local Media in West Java, Indonesia, in a Digital World |
| 1600 | Jokhanan Kristiyono, Rachmat Hidayat, Baswara Yua Kristama | Algorithmic Propaganda and Visual Politics: A Social Semiotic Analysis of AI-Generated Imagery During Indonesia’s 2024 Election |
| 1615 | Puji Lestari, Lambok Hermanto Sihombing, Setiono Sugiharto, Maria Paskalia Aninda | Humor From the Periphery: A Cultural Discourse Studies of Eastern Indonesian Stand-Up Comedy on Youtube |
| 1630 | ||
| 1645 | Q&A | – |
MODERATOR: DANIEL SUSILO
VENUE: ROOM 5 (LT 28)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1530 | Koh Sze Eik, Leong Qian Yao, Ramachandran Vengasalam, Sivabala Naidu, Nirumala Rothinam | Perception of Generation Z on The Credibility of Instagram Influencers: A Case Study on Students’ Purchase Intention |
| 1545 | Wu Hongyu, Dr. Muhammad Zaiamri Zainal Abidin | Pilot Assessment of Measures of Social Media Use, Social Media Addiction, And Sleep Quality Among Undergraduates in Jinan, China |
| 1600 | Siti Aida Zainal, Dr Nurul Wahidah Mahmud Zuhudi | The influence of Social Media On Performative Lifestyle Consumption and Fear of Missing Out (FOMO) |
| 1615 | Nurfarahin Sabrina Jemat, Nur Haniz Mohd Nor | Quantitative Content Analysis on Gendered Hate and Misogynistic Narratives on Malaysian Social Media News Pages |
| 1630 | ||
| 1645 | Q&A |
DAY 02 | TUESDAY 20th OCTOBER 2026
SESSION 3:
Media, Culture and Society (Subtheme 5)
MODERATOR: DR. NURUL LINA MOHD NOR
VENUE: ROOM 1 (LT 3)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1030 | Febry Fakhrurrizal, Fahmiranti Widazulfia, Khalda Fadlah Fadhilah Umar, Wida Kurniasih | Resistance in Silence: A Foucauldian Discourse Analysis of Power, the Body, and Women in Before, Now & Then (2022) |
| 1045 | Adhitya Surya Chandra, Azzahra Salsabila, Mentari Shalsabiela, Nabila Ayuneysa Putri Wibowo | The Dominance of Technology and the Crisis of Human Existence: An Analysis of Martin Heidegger’s Thought in the Digital Age |
| 1100 | Zamirul Nur Hakim M. Zailani, Mohd Shahnawi Muhmad Pirus, Wardatul Hayat Adnan | From Mainstream Reporting to Digital Circulation: A Deductive Content Analysis of 3R Media Representation in Malaysia |
| 1115 | Dwinarko, Veranus Sidharta, Anisti, Daniel Susilo | Social Media Meets Village Loudspeakers: Hybrid Communication Management in Indonesia’s Free Nutritious Meals Policy |
| 1130 | Lyu Jiayi, Nursafwah Tugiman, Norhayati Mohamad Hussain | Mapping Gender Representation Research Amid Media Iteration: A Bibliometric Analysis (TBC) |
| 1145 | Q&A |
MODERATOR: DR. SHAHREEN MAT NAYAN
VENUE: ROOM 2 (LT 4)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1030 | Ima Liana Esa, Azlinawati Ngainon, Fadzillah Aishah Ismail, Rosevia Francis, Nur Farazilla Mohd Arsad | How Malaysian Multiplatform Journalists Experience Verification Ethics in the Transition from Airwaves to Algorithms |
| 1045 | Dudi Iskandar, Yanuar Catur Pamungkas, Eko Sumardi, Geri Suratno, Rusdiyanta | Norman Fairclough’s Critical Discourse Analysis of Floods and Traffic Jams in Local Indonesian Online Media |
| 1100 | Muhammad Azim Zaid, Wan Hartini Wan Zainodin, Mohd Yusof Zulkefli, Hamimda Agil | Editorial Leadership and the Ethics of AI in Journalism: A Systematic Literature Review |
| 1115 | Wuri Arenggoasih, Athika Hidayatul Ummah, Vyki Mazaya | Tolerance City Brand: A Survey of the Religious Moderation of Universities’ Messages on Urban Communication |
| 1130 | Chen Jia, Noraien Mansor, Nurul Wahidah Mahmud Zuhudi | Intercultural Communication Mechanisms of Fashion Media: A Case Study of the American & Chinese Editions of VOGUE |
| 1145 | Q&A |
MODERATOR: DR. MANICKAM GOVINDARAJU
VENUE: ROOM 3 (LT 6)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1030 | Vittorio Sang Kun | Heritage Branding as a Tool for Meaning-Making: A Systematic Review and Integrative Framework |
| 1045 | Faten Syahira Syakrein Safian, Muhammad Hakimi Tew Abdullah, Shazleen Mohamed | Measuring LGBTQ News Frames in Malaysia: Development and Validation of a Content-Analysis Instrument |
| 1100 | Deseree Hidalgo Antang | Green Talk or Greenwashing? Toward a Critical Discourse Analysis of Sustainability Claims in Philippine FMCG Advertising |
| 1115 | Yu Chang, Ong Sue Lyn, Kavitha Balakrishnan | Humor from the periphery: A cultural discourse studies of Eastern Indonesian stand-up comedy on YouTube |
| 1130 | Gao Yanbo, Noraien Mansor, Nurul Lina Mohd Nor | Convergence and Divergence in Global Crisis Communication: A Comparative Study of Malaysian and Foreign Mainstream Media Coverage of the Russia–Ukraine Conflict |
| 1145 | Q&A |
MODERATOR: MR. MOHD ASRIZAL RAZALI
VENUE: ROOM 4 (LT 27)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1030 | Jessa May E. Garcia | Benefits and nuisances of media and information literacy (mil) in the Philippine basic education program: basis for a proposed implementation framework |
| 1045 | Paramaswari Jaganathan, Koh Sze Eik, Samah Yaslam Saleh Baagbah, Kalei Joethi Sahadevan, Sivabala Naidu | Discourse on the Framing of Somali Referee’s Barring from FIFA World Cup 2026 |
| 1100 | Nayab Iqbal | From Headlines to Algorithms: Recontextualising a Case of Gendered Violence across News and Social Media in Pakistan |
| 1115 | Tak Jie Chan, Kavitha Balakrishnan, Adamu Abbas Adamu, Mokhtarrudin Ahmad, Aliah Nadhirah Shamsul Bahrin | Clearing The Blurred-Line of Public Relations as a Study Field and Profession from the Students’ Perspective: An Exploration Study |
| 1130 | Jeyasushma Veeriah, Nurul Akqmie Badrul Hisham | From Humour To Harm? Exploring Malaysian Generation Z’s Perceptions Of Religious Stereotypes In Internet Memes |
| 1145 | Q&A |
MODERATOR: MR. PHILIP GAN
VENUE: ROOM 5 (LT 28)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1030 | Shahreen Mat Nayan | Slopaganda or Digital Activism: A Rhetorical Analysis of Iran’s Anti- Trump Lego Campaigns |
| 1045 | Tan Raan Hann, Jason Desmond Chin Yoon Onn, Nur Haniz Mohd Nor, Adrian Lee Yuen Beng | Beauty Skills to Work: Communication Practices Among Beauty Workers in the Klang Valley, Malaysia |
| 1100 | Nadia Wasta Utami, Muzayyin Nazarudin | Institutional Silence vs. Digital Noise: Breastfeeding Advocacy on Instagram in Indonesia |
| 1115 | Husna Sarirah Husin, Mohammad Abdullatif Jabr, Mohamad Naib, Ali Omar Abdullah Bakhateeb, Faisal Fahd Abdullah Bakhateeb, Moaaz A.M. Aboualyan | Mediating Inclusivity: Digital Translation of Arabic Sign Language as a Catalyst for Multilingual Social Convergence |
| 1130 | ||
| 1145 | Q&A |
SESSION 4
(Multi Subthemes)
MODERATOR: DR. LYDIA ZHAO
VENUE: ROOM 1 (LT 3)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1500 | Nur Kareelawati Abd Karim, Elin Azlin Kamarulzaman | Making RTM Relatable and Loved: From Analogue Broadcasting to Multiplatform Public Service Media |
| 1515 | Mentari Shalsabiela, Adhitya Surya Chandra, Febry Fakhrurrizal, Rezarivano Mukhairisubarkah | Stand-Up Comedy as an Alternative Public Sphere for Political Criticism: A Case Study of Pandji Pragiwaksono’s Stand-Up Comedy Show “Mens Rea” on Netflix |
| 1530 | Rehan Tariq, Izzal Asnira Zolkepli, Mahyuddin Ahmad, Yamna Sabir, Nazihah Rastam | The Effects of Social Media Homophily and Persuasion on Political Polarization: The Moderating Role of Social Identity |
| 1545 | Agne Yasa, Herlina Kusumaningrum, Yohanes Thianika Budiarsa | Mediated Citizenship and Digitally Mediated Long-Distance Nationalism: A Critical Discourse Analysis of Indonesian Diaspora Engagement In #Resetindonesia |
| 1600 | Nur Widad Roslan, Muhammad Irsyad Zulkifli, Dickson Marklen Roger, Nur Maisarah Roslan, Normaliza Abd.Rahim | Empowering the Employee Voice: How Employee-Generated Content Strengthens Brand Image and Consumer Connection in the Digital Era |
| 1615 | Q&A |
MODERATOR: MRS. USHA DEVI RAJARATNAM
VENUE: ROOM 2 (LT 4)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1500 | Ren Mengci, Dr. Rosya Izyanie Binti Shamshudeen | Staging the “Real”: Meta-Cinematic Storytelling and Documentary-Fiction Hybridity in Da Peng’s The Reunions |
| 1515 | Nabila Ayuneysa Putri Wibowo, Salsabila Mierszan Fairuzsalwa, Amira Sofa | Constructing Personal Narratives in Digital Media: A Conversation Analysis of Daniel Tetangga Kamu Podcast with Chicco Kurniawan from the Perspective of Narrative Paradigm |
| 1530 | Norafidah Binti Zakariya, Anisafina Maidin | Beyond the Spectacle: Framing Destination Image through Visual Storytelling in Digital Media |
| 1545 | Song Yifan, Cheng Ean (Catherine) Lee | Communicating Intangible Cultural Heritage in the Digital Age: Expert Perspectives of Huaiyang Clay Dog Culture |
| 1600 | Wang Shiyu, Professor Dato’ Dr. Noraien Mansor, Dr. Nurul Wahidah Mahmud Zuhudi | Visual Representational Modes of Landscape: Encoding Cultural Meaning in Western Chinese Cinema |
| 1615 | Q&A |
MODERATOR: DR. ONG AI LING
VENUE: ROOM 3 (LT 6)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1500 | Guo Xiaobin | Exploring Innovative Communication Paths for Narrative Advertising in the Context of Digital Media in China |
| 1515 | Vaishali Kapoor | The Intersectional Woman: Caste, Gender and Agency in Contemporary Punjabi Cinema |
| 1530 | Tamanna Hoque, Kavitha Balakrishnan, Nurafiq Inani Man | Relationship Between Workplace Incivility, and Employee Creativity: The Mediating Role of Intrinsic Motivation in the Media and Creative Industry in Dhaka, Bangladesh |
| 1545 | Khairunnisa Nabilah Shahrulnizam, Nurul Lina Mohd Nor | Mirroring Reality Through Dystopian Gameplay: A Labovian Narrative Analysis of Inside |
| 1600 | Alok Kumar, Avneesh Kumar | Narrating Socio-Economic Distress: Genre and Narrative Form across Regional, Parallel, and Commercial Indian Cinema |
| 1615 | Q&A |
MODERATOR: DR. DIYANA KASIMON
VENUE: ROOM 4 (LT 27)
| TIME | AUTHOR | TITLE |
|---|---|---|
| 1500 | Soo Hui Lee, Amira Firdaus | Reframing Precarity: A Strength-Based Perspective on Journalistic Performances |
| 1515 | Pijar Suciati, Wan Hartini Wan Zainodin, Shazleen Mohamed, Manimegalai Ambikapathy | Social Media Public Relations Strategies among Indonesian Micro, Small, and Medium Enterprises: An Exploratory Study |
| 1530 | Farah Hazween Amanah | Exploring the Factors of Artificial Intelligence Adoption in Malaysian Radio Broadcasting: A Qualitative Inquiry |
| 1545 | Cindy Poh Huay Yuet, Khor Kheng Kia, Lee Lai Meng | Humanised Trendjacking: An Empirical Framework for Brand Expression, Empathy and Engagement |
| 1600 | Syazwani Mahsal Khan, Norsiah Abdul Hamid, Aida Filzah Ramli | Tensions in Media Documentary Practice |
| 1615 | Q&A |